ANIMAL PLANET'S

"HERO OF THE YEAR" CONTEST
presented by the makers of Fresh Step® litter

FREQUENTLY ASKED QUESTIONS

Below are answers to frequently asked questions about Animal Planet's "Hero of the Year" Contest presented by the makers of Fresh Step ® litter. We suggest you print this page for future reference.

When is the Contest?

The Contest begins March 19, 2007 and ends July 14, 2007.

Who can enter?

Any legal U.S. resident who is 18 years of age or older as of March 19, 2007, may enter.

What's the Contest about?

The Contest has been established by Animal Planet to recognize people who have demonstrated extraordinary service in time, effort and results for a cause that contributes to the welfare of animals. If you or someone with whom you are personally acquainted deserves the title of Animal Planet's Hero of the Year, write a Nomination Statement telling us why. If the person you are nominating has contributed specifically to the welfare of cats, you may also submit your Nomination Statement to be judged in a special Cat Hero Award category.

What are the prizes?

One Hero of the Year Grand Prize will be awarded, and will consist of a $10,000 donation made to the animal welfare organization of the winner's choice (subject to Animal Planet's approval) and a trip for two people to Hawaii, valued at approximately $8,000. The trip to Hawaii will consist of round trip coach air travel for two people, hotel accommodations for 7 days/6 nights, activities planned by Sponsor, use of a rental car and $1,000 spending money. The animal welfare organization must be established as a 501 3-C non-profit organization; the winner will not be responsible for the taxes on the donation portion of the prize.

One Cat Hero Award Prize will be awarded, and will consist of a $5,000 donation made to the animal welfare organization of the winner's choice (subject to approval by Animal Planet and The Clorox Company).

What should my Nomination Statement include?

A Nomination Statement is an original essay of 250 words or less, nominating yourself or someone with whom you are personally acquainted for the title: Animal Planet Hero of the Year. If you are nominating someone else, be sure that you let the nominee know that you're nominating him or her before you submit your Nomination Statement. The nominee must be known to not have violated any state or federal laws while undertaking animal welfare activities. Please note that the nominee may not be deceased.

- A description of the cause the Nominee supports;

- The activities and actions that demonstrate the Nominee's commitment to the cause;

- The accomplishment and impact of the actions;

- How the Nominee's actions may have inspired others to get involved with the cause.

What else do I need to know before I enter?

Here are some other things you should consider before submitting an entry:

Be sure that your entry is your own original work created by you, is true and verifiable, has not been previously published, has not won a previous prize or award, that you own or otherwise control all of the rights to your entry materials and that your entry does not violate any law, regulation or any right of any third-party, including but not limited to rights of copyright, publicity and privacy. Submitting an entry that is copyrighted by another individual will make you responsible for any legal action the legal copyright holder might take against you.

Note that entrants grant the Sponsor all rights of ownership, reproduction, and use of entries for any purpose whatsoever without compensation or further permission, including but not limited to an irrevocable and perpetual, royalty-free, worldwide right, in all media (now known or later developed) to assign, use, publish, edit, adapt, modify, alter, reproduce, distribute, display, copyright, create derivative works or otherwise exploit entries, for commercial or non-commercial use, and without compensation to the entrant or nominee. By entering the contest, each entrant waives any and all rights he or she may have to the Nomination Statement. To the extent entrant has any rights in the Nomination Statement, entrant assigns all such rights to the Sponsor by entering the contest.

Finally, entries may not defame or invade the rights of publicity or privacy of any person, living or deceased, or otherwise infringe upon a person's personal or proprietary rights. Submissions that are deemed by the judges in their sole discretion to be immoral, obscene, profane or not in keeping with Sponsor's image will be void. Sponsor reserves the right in its sole discretion to disqualify any entry at any time which, in the Sponsor's reasonable opinion, endangers the safety or well being of any person or in the event it is determined that the entrant has not complied with these Official Rules. Other than for winner notification, neither Sponsor, nor anyone acting on its behalf, will enter into any communication with any entrant or nominee regarding this Contest, nor will entries be acknowledged or returned.

How do I submit my Nomination Statement?

To submit your entry, visit www.animalplanet.com and access the "Hero of the Year" Official Online Entry Form. Enter your name (the person completing and submitting the entry), your date of birth, your complete address, your email address, your daytime and evening telephone numbers; and the nominee's complete name (the person you are nominating), nominee's date of birth, nominee's complete address, nominee's email address and nominee's daytime and evening telephone numbers. Insert your Nomination Statement in the space provided on the online form and submit. You may enter your Nomination Statement in the Hero of the Year Contest and/or the special Cat Hero Award category by clicking on the appropriate button prior to submitting your entry. Entries must be received by Sponsor's server by 11:59 PM ET on July 14, 2007.

How often can I enter?

You may enter as often as you wish, but each entry must nominate a different person, must meet all entry requirements and must be submitted separately. Entries must be completed in English.

How will the winners be determined?

The Hero of the Year Contest and Cat Hero Award category will be judged separately. Finalists and winners in the Contest and the Cat Hero Award category will be determined separately as described below. Initial judging will be conducted by a panel of judges under the supervision of the Contest Administrator, an independent judging organization, and based on the following judging criteria:

- Level of commitment to the cause, including time devoted – 30% of total score;

- Level of accomplishments and impact of the actions – 30% of total score;

- Inspirational value of the actions on others – 20% of total score;

- Sincerity and credibility of the statement – 20% of total score.

The ten nominees receiving the highest scores will be declared the potential Finalists. In the event of a tie, the nominee with the most unique story, in the judges' sole opinion, will be named a Finalist.

Note that the winners will be the nominees, rather than the entrants who submitted the winning entries.

When will the Finalist be notified?

Finalists and corresponding entrants (for the Contest and the Cat Hero Award category) will be notified on or about August 17, 2007 and will be required to execute and return, within 7 days of issuance of notification, an affidavit of eligibility, assignment of rights, liability and (where legal) publicity release, along with a recent photo of Finalists, which will include, without limitation, their granting of permission for their names, entrants' Nomination Statements and photos to be displayed as part of the People's Choice Voting described below. Finalists will also be required to submit a statement of no more than 150 words detailing their work for the benefit of animals. The Finalist statement may also be displayed in the People's Choice Voting. Finalists will also be required to agree that, if determined a winner, they will allow the Sponsor's camera crew to record/photograph them while following them around for several days after receiving notification of being selected as a winner and to give Animal Planet full rights and permission to air any footage collected as deemed appropriate.

The nomination statements of the entrants and photos of the verified Finalists will be posted at www.animalplanet.com for voting by the general public.

When will the People's Choice Voting take place?

Once an entry has been posted at www.animalplanet.com, visitors to the site may vote for the Finalist whom they believe best embodies the qualities of an Animal Planet's Hero of the Year or Cat Hero Award, as applicable. The People's Choice voting will begin at 12:01 AM ET September 25, 2007 and will end at 11:59 PM ET October 8, 2007. Votes must be recorded by Sponsor's server by 11:59 PM ET on October 8, 2007.

How often can I vote?

There is a limit of one vote per person/email address in the Contest and one vote per person/email address in the Cat Hero Award category.

How will the Grand Prize winner be determined?

At the close of the People's Choice voting, a panel of honorary judges selected by Animal Planet will determine the Hero of the Year winner and the Cat Hero Award winner, based on the following criteria: results of the People's Choice vote (25%), Level of accomplishments and impact of the nominee's actions (40%), and Inspirational value that the nominee's actions have had on others (35%). The highest-scoring Finalist in the Contest and the Cat Hero Award category at the final Judging will be deemed the corresponding winner.

Winners will be notified on or about October 15, 2007, and will be announced publicly by November 2007.

How can I find out who won?

If you'd like to know who won, just mail a self-addressed, stamped envelope to be received by November 30, 2007, to: Animal Planet's "Hero of the Year" Winners, PMI Station, PO Box 750, Southbury, CT 06488-0750.

Why is the Contest available only to U.S. residents?

Different rules and regulations associated with games of chance in other countries make it difficult to administer contests outside the United States.

What should I do if I can't reach the Contest web pages when I try to visit?

Come back and try again another time! Many Internet sites experience "traffic jams" from time to time. Refreshing the page may help. However, if you have problems connecting to all web sites, contact your system administrator; you may have a problem at your end.

I'm having trouble entering the Contest. My computer seems to be too slow or times out repeatedly. What should I do?

From time to time, the Internet experiences heavy periods of traffic. The slowdown in the registration process is often caused by a large number of consumers trying to register for the Contest at the same time. If you are experiencing "time-outs" while trying to register, we suggest that you wait a few minutes or try again at a later time.

I'm a Macintosh user. Will I have trouble entering the Contest?

No, the Contest is equally accessible through Macs and PCs.

Where can I send feedback about the Contest?

You can send general feedback and suggestions to online_sweepstakes@discovery.com.

What if I have read all of the FAQs and I'm still having a problem entering?

If you are still encountering difficulties entering, you can send an e-mail to online_sweepstakes@discovery.com to inform us of your questions. Please make sure you include a detailed description of your situation, your full name and the type of browser you use. We will make every effort to get to the bottom of any technical questions that may arise.

Please see Official Contest Rules for more details, legal disclosures and entry requirements.